Welcome to Digital Marketing Today, your one-stop-shop podcast for the latest news, trends and insights in the thriving world of digital marketing. Our recent episode dives deep into the newest digital marketing innovations and techniques, providing a compelling exploration into email marketing, the influence of tech giants, and the game-changing role of AI in predictive analysis.  Our discussion starts with an emphasis on effective email marketing strategies, including the value of honing your email list by removing unengaged subscribers. We delve into the power of personalizing content and leveraging user data to predict behavior, providing marketers with strategies that captivate audiences in a sector often filled with noise. But beware, words like "financial freedom" and "once in a lifetime" may trigger spam-detection algorithms that you want to avoid at all costs. Ensuring personalized salutations and including an unsubscribe option can also boost email deliverability, giving your email marketing efforts the competitive edge.  Next, we map out the influence of tech giants on digital marketing strategies. As Google and Amazon tighten their grip on digital markets, we delve into how their dominance might inflate prices for businesses looking for ad visibility on their platforms. Sadly, these costs may not always result in savings for consumers, highlighting the tricky landscape of digital advertising.  Our discussion concludes with an intriguing segment on AI and machine learning. We shed light on how these technological powerhouses can enhance personalization and predictive analysis in marketing, specifically at the "bottom-of-the-funnel", driving conversion rates sky-high. Join us as we explore the evolving landscape of digital marketing, and equip yourself with the tools and strategies you need to succeed in today's digital-first world. Tune into Digital Marketing Today and stay ahead of the curve. Links:Avoid These Words That Send Your Email to SpamThe Big Yawn: You really think the FTC will win against Amazon? Bottom of the Funnel Marketing Tactics

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