Podcast Description: Stay ahead of the curve with the latest episode of Digital Marketing Today. This captivating segment uncovers the latest happenings in the dynamic world of digital marketing—with special focus on SEO, EDMs, and digital banners on platforms like Google, Meta and more. We unravel the most significant digital marketing techniques and disruptive innovations that are shaping the advertising landscape. This week, we analyze fresh insights, including the notable addition of seasoned marketing maverick, Dean Sasso, to B&P Advertising, Media & Public Relations. We unpack his potential to augment the agency's award-winning repertoire with his unrivaled expertise. Further, we review Amazon’s staggering 21% growth in advertising revenues, placing the spotlight on its trailblazing approach to Prime Video ads—a breakout trend that's setting the pace for digital marketers worldwide.Dive into the complexity of Snapchat's predicted user growth and ad revenue surge despite its challenges in evolving markets. How does this influencing digital marketing strategies moving forward? We take a deeper look.Lastly, we examine the rapid boom of digital wallets and Buy-Now-Pay-Later (BNPL) schemes. Gaining speed faster than anticipated, what’s the potential impact and what are the necessary regulations tied to these burgeoning payment systems? Discover all this and more on Digital Marketing Today, your go-to podcast for the freshest digital marketing news and innovations. Stay tuned! Links:B&P Adds New TalentAmazon Stock Forecast: What to Watch in the Coming MonthsAustralia could be cashless by 2030, finance expert claimsSnap Inc. Shares Rise on the Back of Optimistic Growth Projections for 2024

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