ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "If You Know Best, Don't Hire A Specialist, Plus Some SEO Fundamentals Unpicked"
Episode Synopsis
We got it wrong and an engagement went badly. In this episode we unpick that and discuss why hiring a specialist then telling them what to do is dumb. We also unpick a "12 Steps" type SEO help list we were sent and turn it into plain English.
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