Episode Synopsis "Consumer Digital Path to Purchase"

On Jan. 28, 2019 Google released the results of thousands of users “click stream data.”* This data shows consumers no longer follow a linear path to purchase. Consumer searches are unpredictable, opportunistic and time dependent. This podcast gives you a brief 6 min. overview from a Google Premier Agency Partner. * Google partnered with Verto Analytics. It analyzed the consumer opt-in journey with Verto Smart Cross-Device Audience Measurement. Panel click-stream data of n=2,989 individuals over a period of 6 months.

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More episodes of the podcast Digital Marketing from a Google Premier Agency

• Blame Google If You Want But More Often Than Not It's Your Business Model That's To Blame
• Google Smart Campaigns
• So You Want To Buy A Franchise
• The Real Cost of Google Advertising
• Consumer Digital Path to Purchase