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Listen "Consumer Digital Path to Purchase"
Episode Synopsis
On Jan. 28, 2019 Google released the results of thousands of users “click stream data.”* This data shows consumers no longer follow a linear path to purchase. Consumer searches are unpredictable, opportunistic and time dependent. This podcast gives you a brief 6 min. overview from a Google Premier Agency Partner.
* Google partnered with Verto Analytics. It analyzed the consumer opt-in journey with Verto Smart Cross-Device Audience Measurement. Panel click-stream data of n=2,989 individuals over a period of 6 months.
* Google partnered with Verto Analytics. It analyzed the consumer opt-in journey with Verto Smart Cross-Device Audience Measurement. Panel click-stream data of n=2,989 individuals over a period of 6 months.
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