On this episode of Digital Marketing Confessions, I welcome Maggie Benson, CEO and Founder of Agency Alliance, a partner for growing marketing agencies to help them scale to new levels without all the headaches involved with growth. Maggie is here to discuss her take on what’s working and what’s not working in the digital marketing world right now. She first explains the biggest mistake she sees repeatedly, detailing the downfalls of shiny object syndrome and thinking you know what’s going to work in marketing. She emphasizes focusing more on your big picture marketing strategy, rather than just your tactics, as well as concentrating on your target market while creating a system that benefits your customers. We talk about the importance of Standard Operating Procedures (SOP) and Maggie shares a relatable analogy that could benefit you and your business. “Facebook ads are not the solution for every little thing.”   - Maggie Benson Then, we discuss what is currently working in the digital marketing world. We come to the conclusion that it all comes back to having a cohesive plan. Maggie speaks on the necessity of establishing your “who”, generating awareness of your solution to your customers’ problem, and building an ecosystem between all your digital tactics to get sales. We focus on the customer journey and being patient when moving customers through the marketing funnel, touching on the benefits of micro commitments. Tune in to learn Maggie’s biggest takeaways and two action steps you can take right now to benefit your company’s marketing strategy! About Our Guest: Maggie Benson is the Founder and CEO of Agency Alliance and Merit-Based Marketing, as well as CEO and Trainer at Local Marketing Made Simple. She is based in British Columbia Canada and believes the foundation of any community is small business. Email her: [email protected] Visit Agency Alliance’s website: www.agencyalliance.ca About The Host: I've been marketing for over 25 years and have met countless people who are true experts of digital marketing. Now, I'm grilling them to get vital, up-to-date information that business owners and entrepreneurs need to know and implement to be successful. Follow us on Twitter: www.twitter.com/dmrevelations Connect with us on Facebook: www.facebook.com/DigitalMarketingConfessionsPodcast Episode Timeline: 00:20 – Introducing Maggie Benson 01:54 – About Agency Alliance: What do you do and who do you serve? 04:26 – What isn't working in the world of digital marketing right now? 07:10 – You must concentrate on the tactics that are working and the channels that are appropriate + B2Bs are struggling due to covid-19 09:12 – Maggie’s relatable analogy about buying a fitness program off Instagram 10:55 – Concentrate on your target market & Creating a system and process that benefits your customers 13:24 – The importance of Standard Operating Procedures 14:27 – Key takeaways of what’s not working in digital marketing 15:41 – What is working in the world of digital marketing right now? 18:22 – Focus on the customer value journey, the problem you need to solve, and raising awareness 21:50 – The importance of having a plan for moving customers through the marketing funnel 25:09 – Cautious consumers + Creating a cohesive marketing process with micro commitments 28:03 – It takes time, so be patient when looking for results 29:37 – Biggest takeaways from what’s working in digital marketing + Two actions steps you can take right now 31:48 – Outro: Want more information on bigger picture customer journey? + How to contact us

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