LinkedIn is also a part of social media. Rushikesh tries to find out from Rohit Vedantwar whether LinkedIn can be an effective channel for lead generation in the real estate sector. If yes, how can a real estate firm go about using LinkedIn to generate the best leads?

LinkedIn also has a lot of targeting options. It is an ideal platform for commercial properties like warehouses and shops. LinkedIn may also prove effective for luxury properties. Since LinkedIn is a professional network, you can target the audience based on the job profile, industry and niche.

You can also target people of different designations like CEOs, Marketing Heads, Managers etc. While LinkedIn ads are slightly costly, there are a few cost-effective options too here. For example, you may choose for message ads which could be a bit cost-effective. You can also send messages directly to your audiences through the LinkedIn inbox.

Your conversion rates will depend on how targeted your audiences are. Each message may cost you Rs 10 to Rs 20. You need to decide your target audiences based on this knowledge.

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