In this episode by Supramind Solutions, Hrishikesh, the digital marketing expert, questions Rohit Vedantwar about the need for a responsive website. As the data has got cheaper and smartphones efficient, the people have started using their phones to surf and explore.

Responsive websites are important due to multiple reasons. Rohit Vedantwar shares two of the important reasons that need to be considered. The first is the user experience as many people today surf internet using mobile phones. Today, 65-70% of people surf the internet using their smartphones or tablets. If you do not make your website responsive, you are losing the major chunk of users.

If you want to rank higher in Google, it prefers websites that are responsive. If your website does not rank high in Google, it won’t get the visibility it should have got. That will affect your business too. That is why it is vital to have a responsive website.

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