SummaryIn this episode of Digital Dominance, Jeffro interviews RJon Robins, an attorney-turned-entrepreneur who built multiple eight-figure businesses by helping service-based business owners, especially lawyers run their firms like real businesses. RJon opens up about going broke despite being an expert in business systems and shares hard-earned wisdom on profitability, mindset, and marketing. This episode covers how personal problems often manifest as business problems, why profitability is an ethical obligation, how to build a marketing machine that runs without you, and why scaling your business means giving up the hero complex. Whether you're a lawyer, therapist, plumber, or creative professional, the insights are powerful and widely applicable.TakeawaysProfitability is a responsibility, not just a goal.Business problems are usually personal problems in disguise.Trying to be the hero keeps your business small.Systems and processes aren’t boring, they’re what make scale possible.Authentic marketing attracts the right clients and repels the wrong ones.Hiding your values in marketing creates problems with both clients and staff.Your business isn’t your baby, it’s your mule.Entrepreneurs often resist systems because firefighting gives them an adrenaline rush.To build a marketing machine, you must productize your services.Entrepreneurial maturity means wanting what you want—without apology.Chapters 00:00 Intro to RJon Robins & his journey from broke to eight-figure businesses 05:35 Business problems are personal problems in disguise08:45 Authentic marketing attracts the right clients (and repels the wrong ones)11:42 Letting go of the “hero complex” to scale your business24:10 How to build a marketing machine that runs without you32:09 Your business is not your baby, it’s your muleLinkshttps://www.linkedin.com/in/rjonrobins/https://www.facebook.com/rjonrobins2https://www.facebook.com/HowToManageASmallLawFirmhttps://www.instagram.com/rjonrobins/https://www.instagram.com/howtomanageasmalllawfirm/https://howtomanageasmalllawfirm.com/https://rjonrobins.com/Free High-Converting Website Checklist: FroBro.com/Checklist

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