Effective SEO Strategies for Non-Technical Business Leaders

Digital Customer Journeys Podcast
01/04/2025 25 min
Effective SEO Strategies for Non-Technical Business Leaders

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Episode Synopsis

Send us a textEffective SEO Strategies for Non-Technical Business LeadersIn this episode, Femi Olajiga discusses the emerging concept of Generative Engine Optimisation (GEO) and its implications for SEO strategies. He emphasises the need for businesses to adapt their keyword strategies to focus on long-tail, high-intent keywords and the importance of authority and brand perception in the digital landscape. The conversation highlights how generative AI tools are changing user behavior and the way businesses should approach their online presence to remain competitive.

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