In this episode, Dylan Schmidt is speaking with Miles Hanson about the importance of having a unique message in order to build a sustainable business. Miles also dives into the roles and significance of internal and external branding in connecting with audiences.   Here are some key takeaways from this episode:   To get into a creative flow, Miles suggests setting aside dedicated time for creative work and finding ways to eliminate distractions.   Knowing the end goal of your branding efforts is crucial to success. Without a clear finish line in mind, it's difficult to stay focused and make progress.   A unique message is essential for building a successful brand. Your message should be authentic and reflect the values and mission of your business.   To create a powerful brand presence, Miles advises focusing on making your words matter and moving towards your bigger mission.   One thing Miles wishes more people knew is the importance of building strong relationships with their customers.   External branding refers to how your brand is perceived by people outside your organization. This includes everything from your logo and marketing materials to your customer service and overall reputation.   Audio branding, or the use of sound to convey your brand's identity, can be a powerful tool for connecting with your audience. By using consistent music and sound effects, you can create a memorable brand experience.   >Click here to learn more about Miles Hanson and check out his podcast called The Subtle Art of Not Yelling.   

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