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Listen "The Art of Persuasion: Getting Buy-In for your Digital Transformation"
Episode Synopsis
In this episode of 'Digital Comfort Zone', hosts Aine McGlynn and Lizz Bryce dive deep into the art of persuasion and obtaining buy-in for digital transformation within nonprofits. To help them do this, Philip Haid, CEO of Public Inc., brings his valuable insights including The role of emotions, trust, and authenticity in persuasion Emphasizing the importance of meeting people where they are And building trust slowly 00:00 Introduction to Digital Comfort Zone 00:48 Persuasion and Buy-In: Real-Life Examples 04:25 Challenges in Digital Transformation 06:37 Interview with Philip Haid: Mastering Persuasion 17:48 Emotional vs. Logical Persuasion 24:09 Conflict and Ego in Persuasion 29:11 Trust and Buy-In: Building Authentic Relationships 33:12 Conclusion and Key Takeaways Read the full transcript here Start your digital transformation journey here
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