In this episode of The Digital Business Evolution Podcast, Jess shares how the topic of certifications can be a controversial one and suggests it ends up holding many entrepreneurs and coaches back in their business. The idea of obtaining certification first and then starting business second doesn't always make the most sense. While Jess notes the importance of a proper certification, she also breaks down the idea that the foundations of your business should come first and then you can focus on gaining your certification. When we put the focus of building a business on a solid foundation first while we get certified, this opens the door for many opportunities to come into your business. Ideas of content to create so you can build your authority to your audience is a positive consequence when you have prioritized the business first. When your audience recognizes you as the expert that you are, it will automatically separate you from the rest of the crowd and your business will flourish! As always, here's to your evolution! Key Takeaways: Learn how entreprenuership is like gardending and without proper nourshiment you cannot expect it to grow. Learn about impacting your audience to building connections.  Learn how going for a certification can hurt your business when its first starting off. Episode Resources Guides, templates, and downloads for our business all for FREE: https://www.jessglazer.com/freebies 📸 Current Gear/Camera Setup Roost V3 Laptop Stand Rode Wireless GO II (Mic For Solo Episodes) Blue Yeti (Mic For Guest Episodes) Connect with Jess Instagram: @iamjessicaderose TikTok: @iamjessicaderose YouTube: Jessica DeRose 

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