‘Digital Strategy. We hear this phrase thrown around all too often in our industry, but if you were to ask 50 different marketers what a digital strategy is (and why it’s important) you’d likely end up with as many different answers. But where does this discrepancy come from? Why is there so little consensus on what a digital strategy is, why it’s important and how to build one? What does a good digital strategy even look like? In this session, we’ll delve into each of these questions and unpack some practical and actionable steps you can take to be a champion of sound strategic thinking within your organization. You’ll also be armed with real-world examples of best-in-class digital strategies (from a wide array of industries), and how these strategies were brought to bear to solve significant business challenges.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

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