More and more marketers have access to optimization tools and techniques. Don't waste time testing without first making sure your data game is up to par. Create a process where data and user experience guide your optimization efforts and priorities. You will learn our proven methods for uncovering the stories in the data, leveraging content and creativity to improve user experience, therefore, increasing conversions. We will also discuss the role of A/B and AI testing and how to leverage both in your optimization programs.  In this session, you’ll learn the following: * How to use data-driven stories to test hypotheses * How to use creative + content to solve CRO problems * How to build optimization programs that leverage both A/B and AI testing.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

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