In this episode, Aisha talks with Micelle Tran Maryns of WeSparkle. Recently, we’ve been talking to business owners who have been working on their social media strategies.  A lot of the effort is centered around content that connects with future customers and  existing customers.  Whether it's an article they wrote, or a product they want to showcase, business owners are really flexing their creative muscles to really come up with content that attracts.  In these discussions, one question that sometimes gets forgotten is “now that I got their attention, how do I get them to my website or landing page or online store to close the deal?”   Tune in for the answer.

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