Zag

17/02/2025 3 min

Episode Synopsis

Keep ‘em in suspense. Make all the promises you need to. Walk right on up to the door holding all the answers.
Then, zag.
There’s an art to timing a good zag. Too early and you lose impact. Too late and you lose trust. A good storyteller knows how to zig, but more importantly, knows precisely when to zag.
I was on a call the other night with my brother, discussing Severance (s02e03).