68. Building an Insights Function from Scratch

07/03/2023 36 min Episodio 68
68. Building an Insights Function from Scratch

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Episode Synopsis


All hands on deck! In this week’s episode of Dig In, we’re chatting to a seasoned researcher that recently went in-house. We’ll be talking all things ‘how to’ when it comes to making that transition. Jake Pryszlak is an Insights Manager at SailGP, a sailing sports and entertainment platform that specializes in organizing thrilling races around the world. In this brand-new episode, Jake walks us through: • His previous work and how he ended up in the sailing industry • Why he believes researchers should treat reports as a piece of content and how he does it in his daily work• What he does at SailGP and how he uses insights to raise awareness around the business and the sport • What matters most when choosing agencies and providers (and why he believes in looking at the company’s roadmap when making a decision) We think you’ll enjoy this episode boatloads, so be sure to tune in wherever you get your podcasts!--------------Connect with Jake on his LinkedIn.Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite

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