Por: Vishal Mishra

In this episode, I chat with Ethan Alali, CEO and founder of ReallyRecycle.com, about the importance of local circularity and how his early experiences led to the creation of Automedi and ReallyRecycle. Ethan explains the common mistakes councils make with recycling and highlights everyday plastics—like certain packaging and mixed materials—that often get overlooked.

Ethan also challenges the idea that recycling isn’t financially rewarding for businesses, sharing real incentives and giving shout-outs to others doing great work in the field.

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