In this episode of Differentiate or Die, hosts Cameron Olds and Dallin Merrill tackle the world of co-working spaces, focusing on WeWork and Spaces. They dive into why differentiation is critical in a crowded market and evaluate how well these two brands stand out. From WeWork’s rise and fall, marked by a $47 billion valuation and a failed IPO, to Spaces’ attempt to blend design and community, the hosts analyze their messaging, websites, and social media presence.Both companies struggle with vague language and fail to clearly articulate the problems they solve, earning low scores for differentiation. The hosts suggest potential ways to stand out, such as targeting niche industries like chemistry labs or focusing on premium versus budget-friendly spaces. If your business is blending into the competition, this episode offers insights on how to rethink your positioning. Visit protagonistcomms.co for a Message Audit to ensure your brand stands out and communicates clearly.

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