If you’ve ever had one week of fully booked appointments followed by a week of crickets — this episode is for you.I’m diving deep into the science of keeping your salon chairs full all year round. In this episode, I share why relying on social media and word of mouth alone keeps you stuck in the feast-or-famine cycle, and the proven systems I use to help salon owners build predictable lead flow, consistent bookings, and a client base that truly values their expertise.From understanding Google as your 24/7 “silent salesperson” to creating retention systems that keep clients coming back, I’ll show you exactly how to create the financial and time freedom you started your salon for in the first place.In This Episode, I Cover:Why “predictable marketing = predictable bookings”The biggest mistake salon owners make with their lead generationHow Google Ads + SEO can bring in high-quality clients on autopilotThe real ROI of marketing that works (and how to stop undercharging for your time)The 3 systems that keep salon chairs full: 1️⃣ Lead Flow 2️⃣ Retention 3️⃣ Scaling WiselyHow to build a client base that values your expertise, pays premium pricing, and stays loyalAre you ready to take control of your visibility, stand out in your industry, and create lasting impact? Book your free Salon Scaling Demo today: https://offer.sonjathesearchqueen.com/salon-scaling-systemKey Quote“Keeping your salon chairs full doesn’t happen by luck — it happens by design. When you treat Google like the business development arm of your salon, that’s when you start getting your time and freedom back.”Follow Sonja The Search QueenInstagram: https://www.instagram.com/sonjathesearchqueen/?hl=enLinkedIn: https://www.linkedin.com/in/sonja-pototzki-raymond/Facebook: https://www.facebook.com/sonjathesearchqueen/ | https://www.facebook.com/thesearchrepublic/ TikTok: https://www.tiktok.com/@sonjathesearchqueen Apple Podcast: https://podcasts.apple.com/au/podcast/diary-of-the-search-queen/id1815923828 Spotify: https://open.spotify.com/show/157G6kAL8knOATrTNTohcs?si=f74babd25ec94561 If You Loved This EpisodeSubscribe to Diary of the Search QueenLeave a 5-star review to help more salon owners find these conversationsShare this episode with a fellow salon owner who’s ready to stop relying on socials and start showing up where their dream clients are searching

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