Diary of a first-time CMO

Diary of a first-time CMO

Por: Cognism
The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!
68 episodios disponibles

Latest episodes of the podcast Diary of a first-time CMO

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Entry 45: Sourcing subject matter experts 08/02/2023
Entry 44: Random acts of marketing 08/02/2023
Entry 43: Making predictions 08/02/2023
Entry 42: A proud CMO moment 08/02/2023
Entry 40: Know your audience 08/02/2023
Entry 41: Looking for unicorns 08/02/2023
Entry 39: ABM or ABHmmmm 08/02/2023
Entry 38: Setting records 08/02/2023
Entry 37: Becoming a subject matter expert 08/02/2023
Entry 36: Buyers want instant gratification 08/02/2023
Entry 35: Tales of an operational CMO 08/02/2023
Entry 34: Redirection 08/02/2023
Entry 33: Building a media machine 08/02/2023
Entry 32: Humans marketing to humans 08/02/2023
Entry 31: Experimental budget 08/02/2023
Entry 30: Recognition and rewards 08/02/2023
Entry 29: CMO stands for ‘Change Means Opportunities’ 08/02/2023
Entry 28: Switching gears 08/02/2023
Entry 27: View from a distance 08/02/2023
Entry 26: B2B marketing doesn’t have to be boring 08/02/2023
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