In this episode of the Dial It In podcast, host Trygve welcomes branding expert and TEDx speaker Dee Heffernan, who shares her journey and insights on authentic branding. Dee discusses the importance of understanding clients' emotional journeys to create impactful brand strategies. They delve into topics like overcoming founder challenges, the role of a brand standards guide, and the significance of emotional decision-making in branding. The episode also features stories about Dee's personal experiences with ambition and parenting, tying into her professional philosophy. Additionally, Trygve announces new sponsorship from DataQuick and reflects on shared experiences in the marketing world.Find Dee:LinkedInDee Heffernan.comMatriarcTedx…Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb.Links:Website: dialitinpodcast.comBizzyWeb site: bizzyweb.comConnect with Dave MeyerConnect with Trygve Olsen

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