What makes good and effective business leadership? Is it found in your engaging marketing strategies, enticing offers, or mesmerizing promotional items? For Martin Mayorga, only two things must be considered for this: keeping an authentic self and valuing your people no matter what. Joining Chris Webb, he shares the story of how his rough life in Latin America proved to be useful in building his values and motivation to become the successful CEO and founder of Mayorga Organics, LLC. He emphasizes how money-making strategies will only work best if business owners always align with their genuine goals and take care of their employees, even on a personal level. Martin also talks about his incredible feat of avoiding laying off people in his business despite the risks and challenges posed by COVID-19.

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