Send us a textYour town looks great on paper, or at least on Instagram. But when visitors show up, the reality may not quite match the hype. That’s what we call Visitor Catfishing, the glossy marketing that promises more than your experience delivers.In this episode of Destination Roadmapping, Vicky breaks down:The giveaways that your town might be catfishing visitorsWhy catfishing kills trust and repeat visitsReal-world examples A no-nonsense playbook to stop catfishing and start being realBecause authenticity isn’t a downgrade—it’s your secret weapon.Thanks for listening! Look for new episodes each Sunday wherever you get your podcasts, and in the meantime... Follow us on Facebook & Instagram Connect with Vicky on LinkedIn Need help with determining the economic impact of your events? We've got you covered with our Event Impact Analysis program.

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