The 5 Senses Test: How Engaging the Senses Creates Memorable Experiences

12/10/2025 10 min Episodio 13
The 5 Senses Test: How Engaging the Senses Creates Memorable Experiences

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Episode Synopsis

Send us a textIf your event or visitor experience looks good on paper but falls flat in person, it might be missing the magic ingredient — sensory design.In this episode of Destination Roadmapping, Vicky Soderberg breaks down why the most unforgettable experiences don’t just look great — they feel great, sound right, smell inviting, taste amazing, and touch the heart.You’ll learn: 👀 How to match sensory cues to your event’s theme or story 👂 Why sound and scent can influence crowd flow and dwell time 👅 How taste and touch add emotional stickiness to any experience 💡 Simple upgrades that make visitors say, “This just feels different.”When all of the senses work together, your event stops being random — and starts being remembered.Thanks for listening! Look for new episodes each Sunday wherever you get your podcasts, and in the meantime... Follow us on Facebook & Instagram Connect with Vicky on LinkedIn Need help with determining the economic impact of your events? We've got you covered with our Event Impact Analysis program.