Hyundai's 'He Got Money' Ad Turns Auntie Gossip into Market Strategy

DesignRush Podcast
09/07/2025 1 min
Hyundai's 'He Got Money' Ad Turns Auntie Gossip into Market Strategy

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Episode Synopsis

Hyundai's 'He Got Money' Ad Takeaways:Hyundai leans into familiar family dialogue, using culturally specific “aunty chat” moments to build stronger audience connection.Hybrid savings highlighted with humor, showing 35 MPG efficiency enables stylish, aspirational living.Strategic partnerships between Hyundai, Culture Brands, and Not Just Any showcase inclusive storytelling and multicultural representation.Saving money never looked this stylish, and the aunties are talking.Hyundai’s newest spot for the 2025 Tucson Hybrid has made an impact not just for what it shows, but how the story unfolds.“He Got Money” mixes humor with real-life family interactions to highlight how the Tucson Hybrid fits into everyday living.

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