Marketing to Gen Z: What Works & Which Mistakes to AvoidDotdigital CMO Juliette Aiken joins episode No. 85 of the DesignRush Podcast to share what CEOs and executives need to know to engage the next generation of buyers — from harnessing mobile-first strategies and using zero-party data to designing smarter CX and beyond.Key takeaways:- Why authenticity matters more than polish - How Gen Z is changing the B2B sales journey - What most companies get wrong about personalization - Where to invest in marketing channels right now - How to capture customer loyalty in a fragmented world 🎧 Tune in for tips on staying relevant and capturing new business in 2025 (and beyond).FOLLOW DESIGNRUSH ☑️ Website: https://www.designrush.com/☑️ Instagram: / designrushmag ☑️ LinkedIn: / designrush ABOUT DESIGNRUSHDesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects. FOLLOW DESIGNRUSH

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