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Listen "Buy Now, Refund Later: Amazon's $1.2B Post-Prime Day Risk Retailers Can’t Ignore"
Episode Synopsis
Key Findings:Return-related search interest jumped 22% in July 2024, with monthly searches rising nearly 7% Year-over-Year.Nearly 1 in 3 Prime Day-related searches were refunds, returns, or canceling orders.28% of return-related searches happened in August, a 35% increase over last year.Searches for Prime Day deals dropped 7.4% from 2023 to 2024. Amazon Prime Day is back — and it’s bigger than ever. According to Adobe, this year’s event is projected to lift U.S. online sales to a staggering $23.8 billion. But if history is any guide, a huge chunk of that spending may circle right back to the returns desk. Last year, shoppers rushed to grab Prime Day deals and then rushed to Google to figure out how to undo them
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