Listen "Airbnb and Paramount Bring Smurfs to Life in the Belgian Woods"
Episode Synopsis
Airbnb x Smurfs: Key FindingsAirbnb turns part of the Belgian forest into a real-life Smurf village for two lucky families.The four-hour experience supports Paramount’s global push for the Smurfs film, hitting theaters this July.Guests will craft hats, try archery, and learn a dance routine featured in the upcoming movie.Two lucky families are getting the chance to live like Smurfs as part of a new brand marketing strategy from Airbnb and Paramount.To celebrate the upcoming release of Paramount Animation’s "Smurfs," the hospitality platform is turning a piece of the Belgian countryside, AKA the birthplace of the original blue crew, into a real-life Smurf village.At the center of the experience is Papa Smurf’s mushroom-shaped home, where visitors will spend four hours in full character.
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