Most agencies don’t scale because of client pressure — they stall because of internal misalignment. In this episode of the DesignRush Podcast, 5WPR’s Managing Partners, Ilisa Wirgin and Leigh-Ann Ambrosi, reveal how culture-first leadership protects creativity, inspires teams, and fuels sustainable growth — even under pressure. From how AI is shifting PR visibility to why affiliate strategies now drive earned placements, they unpack the hard truths about leadership, trust, and what it really takes to scale without burning out your people. What You’ll Learn: The culture mistake stalling your growth How to keep top talent engaged Why listening beats pitching Why specialists outperform generalists How AI and affiliate PR shift earned media Why long-term clients matter most 🎧 Watch now on YouTube, Spotify, or Apple Podcasts. 💌 Want to be featured? Email [email protected] 🔔 Subscribe for more expert insights on agency growth and leadership. #CultureFirst #AgencyLeadership #PRStrategy #ClientTrust #AffiliatePR #AIInMarketing #DesignRushPodcast FOLLOW DESIGNRUSH ☑️ Website: https://www.designrush.com/☑️ Instagram: / designrushmag ☑️ LinkedIn: / designrush ABOUT DESIGNRUSHDesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects. FOLLOW DESIGNRUSH#BusinessStrategy #FutureOfBusiness #CompetitiveAdvantage #DesignRushPodcast #RishadTobaccowala #BusinessTransformation #StrategicThinking #InnovationInBusiness #GrowthStrategy #leadershipinbusiness

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