Ever wondered what it really takes to build a thriving product-based business? How do you go from selling at markets to securing spots in The Iconic, Myer, and David Jones?This episode of The Finance Fix Podcast features an inspiring conversation with Liliana Rubiano, founder of Tolu Swimwear Australia. Liliana shares her journey of building a sustainable swimwear brand, making bold financial decisions, and why keeping her numbers in check from day one was the key to her business success.Liliana’s story is proof that smart money moves lead to big opportunities - and she’s here to share how she did it.KEY EPISODE TAKEAWAYS 👇How Liliana went from market stalls to major retail platformsThe real cost of second-guessing and indecision in businessWhy keeping your finances in order can unlock game-changing opportunitiesHow she used government grants to pivot & scale during COVIDWhy collaboration is more powerful than competition in businessSHOW RESOURCES 👇✨Ready to make your own smart money moves? Join Magic By Numbers! 💫 Tolu Swimwear – Shop Here✨ Follow Tolu on Instagram💫Book a Free Discovery Call with Lucy✨ Follow me on InstagramABOUT THE GUESTLiliana Rubiano is the founder of Tolu Swimwear Australia, a sustainable and vibrant swimwear brand inspired by Colombian culture. After leaving a career in logistics, she built her business from the ground up - starting at local markets before securing major retail deals with The Iconic, Myer, and David Jones.Her mission? To bring high-quality, colorful swimwear to Australian beaches while running a profitable, purpose-driven business. Liliana is passionate about financial literacy in small business, resilience, and making bold money moves that drive success.

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