Luis Martinez took a bold step away from a stable career at the U.S. Mint to pursue his passion for the event industry. Alongside his wife Shannon, he founded Lucia Event Design Services and the Strike Crew, a company that provides crucial labor support for event setups. Their journey reveals a gap in nighttime logistics, an area where they've carved out a niche by offering luxury solutions. This episode uncovers Luis's transition and the personal stories that have shaped his unique perspective on the industry, including the triumphs and trials of running a family business.Listeners will gain insights into how Luis and Shannon have built a company that not only excels in event production but also prioritizes empowering those who seek a second chance. We discuss their mission to support individuals with challenging pasts, offering them opportunities for growth and renewal. By focusing on relationship-building and community support, Luis and Shannon demonstrate that the heart of their business lies in nurturing both personal and professional connections, creating an inclusive environment that fosters change and resilience.The episode also delves into the couple's ventures beyond business, including the establishment of the Martinez Foundation, which aims to support community initiatives such as food access and scholarships. Luis shares his vision for a more collaborative and community-focused event industry, highlighting the importance of communication and setting boundaries in both business and marriage. Join us for an inspiring conversation that celebrates the power of collaboration, the significance of personal growth, and the impact of giving back to the community.Lusha Events: https://lushaevents.com/Watch the episode on Youtube: https://youtu.be/g0OF2zIVDtM

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