#114 Competition – Who, How, Why

Dental Marketing Mastery
28/08/2018 24 min Temporada 2 Episodio 33
#114 Competition – Who, How, Why

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Episode Synopsis

In this episode, Howie and Mark talk about your competition. Who are they? How are they promoting their practices? Why does it matter? You can either ignore it, or exploit it to your advantage! Learn how to set yourself apart.   Podcast Highlights: Niche vs. price Positioning in the local market What sets you apart? Financing Convenience Public relations assets Technologies Competitors too focused on low prices? NOT using price in marketing to set yourself apart

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