Zoe Vafadari is Chief Brand and Corporate Affairs Officer at Bupa and one of those rare individuals who has led Brand, Internal Comms and Customer Experience in her career so understands better than most the positive impact that engaged employees can have on the health and vitality of the brand and a positive customer experience.Here are the headlines from our conversation.(1.30) Why she initially moved from brand comms into internal comms(3:50) The vital link between employee engagement and customer experience(4.30) How Bupa is using an app to connect back office roles to the customer experience (5.55) The critical role employee engagement plays in the health and vitality of the brand (6.59) What she’s learned from her internal comms experience that she can apply to brand strategy(7.53) What internal comms can learn from the brand discipline(8:21) Internal comms budgets versus brand budgets and tackling the perception challenge(9.33) On how the sponsorship of the GB Paralympics team helps engage employees with the D&I agenda(12.25) On managing comms in a large global business(15:08) On brand purpose, its authenticity and the role it plays at Bupa(17:24) On the link between purpose and values, supporting Ukrainian refugees and taking inspiration from Dolly Parton(20:29) On the unexpected role that data and PPE masks can play in storytelling Hosted on Acast. See acast.com/privacy for more information.

Ver todos los episodios