Lululemon: Exploring a luxury category creator

22/09/2022 21 min Episodio 5
Lululemon: Exploring a luxury category creator

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Episode Synopsis

In this episode, Tamara Manoukian, Portfolio Manager at WCM, discusses Lululemon’s history of innovation, durable growth story, and community-based approach. Tamara also details how store level culture has been critical to employee empowerment, and the role its culture played in creating a leading lifestyle brand.