David McRaney's book How Minds Change . This book explores how and why people change their minds, drawing on various case studies and research.  It examines the limitations of using facts alone to persuade, highlighting the importance of understanding individual motivations and emotional responses.  The book investigates different persuasion techniques, such as deep canvassing and street epistemology, analyzing their effectiveness and underlying psychological mechanisms.  It also explores the role of group identity and social influence in shaping beliefs, explaining how these factors can make it difficult to change minds, even when presented with evidence. Finally, the text discusses the broader societal implications of these findings in the context of political polarization and the spread of misinformation.

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