Search is evolving faster than ever. In this episode, we dive deep into how Generative AI is reshaping the foundations of Search Engine Optimization (SEO). From the rise of Generative Engine Optimization (GEO) to the new success metrics like AI mentions, citation rates, and referral traffic from generative engines, we explore what marketers need to know to stay ahead.We also address the challenges of tracking prompt volume and understanding the “why” behind AI citations, while offering insights on how to adapt strategies, realign skill sets, foster cross-team collaboration, and re-evaluate traditional organic search metrics in a world of AI-driven, zero-click results.Whether you’re a digital marketer, SEO strategist, or simply curious about the future of search, this conversation is your roadmap to navigating the shift.#SEOPodcast #GenerativeAI #DigitalMarketing #GEO #FutureOfSearch #AISEO #ZeroClickSearch #MarketingStrategy #ContentOptimization #AIinMarketing

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