Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are presented as distinct yet crucial digital marketing methods for enhancing online visibility and conversions. The provided text explains the fundamentals of each strategy, highlighting how SEO focuses on organic ranking improvements for sustained traffic, while PPC offers immediate visibility through paid advertisements. It contrasts their long-term benefits versus immediate results, offering guidance on when to prioritize one over the other based on business objectives and budget. Furthermore, the text advocates for a balanced approach, suggesting that integrating both SEO and PPC can create a comprehensive and effective digital marketing strategy, and briefly touches on future trends in the field.

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