How you describe your products for customs can make or break your shipment’s customs clearance process. In this episode of the Decoding Cross-Border Ecommerce podcast, hosts Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos’ Head of Global Trade Strategy, dive into the common pitfalls of bad customs descriptions and their impact on international shipping. Joined by special guest Yurim Heo from Zonos, they discuss why clear and accurate customs descriptions are crucial, how poor descriptions can lead to delays, fines, and misclassifications, how AI can help, and what businesses can do to avoid these costly mistakes. Whether you're an ecommerce veteran or just starting out, this episode offers valuable insights to streamline your cross-border shipping process.Links: Customs descriptions best practices:https://zonos.com/docs/guides/quality-descriptions?utm_source=youtube&utm_medium=video-link&utm_campaign=podcastAI customs descriptions:https://zonos.com/docs/supply-chain/customs-documentation/ai-customs-description?utm_source=youtube&utm_medium=video-link&utm_campaign=podcastLearn more about Zonos:https://www.zonos.com/?utm_source=youtube&utm_medium=video-link&utm_campaign=podcast[00:00:00] Opening clip[00:00:50] Introductions[00:02:15] Why customs need good descriptions[00:04:11] Bad descriptions[00:14:07] Human training AI for HS classifications[00:16:04] AI classifier compared to human[00:18:39] Cross-rulings[00:20:27] Zonos AI[00:22:09] Final thoughts and tips#CustomsCompliance #InternationalShipping #Ecommerce #GlobalTrade #DecodingEcommerce #ShippingEfficiency #BusinessStrategy #Zonos #podcast #crossBorderEcommerce

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