Everyone says starting a podcast is easy. They’re right — it’s easy to start. It’s brutally hard to sustain.In this episode, Ana Xavier, founder of The Podcast Space, breaks down what it actually takes to build a show that grows your brand and your business. From why most creators quit before episode 50, to how founders can turn a podcast into a lead engine, Ana shares hard-earned lessons on consistency, positioning, and creative stamina.We go deep on:The real ROI of podcasting for foundersHow to design a format that compounds trust (not vanity metrics)What separates “content” from brand-building IPWhy your first 50 episodes are just training campA masterclass in podcasting as a strategic advantage — not a side project.

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