Brad Polo is the Founder & CEO of Candidate Hub. He has 25+ years in sales, marketing, and recruitment.Key Topics DiscussedThe Recruitment ProblemOnly 10% of recruiters actually go back to their candidate databaseThe "biggest lie recruiters tell": "We'll keep your resume on file"Traditional ATS systems aren't built for candidate nurturing, just processing hiresCandidate Hub's SolutionMarketing automation for recruitment - bringing quality candidates to recruiters' inboxes dailyCreating "virtual benches" of candidates segmented by role/industryLead scoring for candidate engagement to prioritize follow-ups90%+ reduction in sourcing costs for clientsThe Sports Analogy: Building Championship TeamsThree ways to build teams:Free Agency (job boards) - expensive, competitiveTrades (staffing firms) - costly at 25% of salaryThe Draft (nurturing future talent) - most overlooked but strategicMajor Industry IssuesGhost job postings - Brad calls this "extremely unethical"Hiring managers need recruitment KPIs - treating hiring as urgent but not prioritizing interview schedulingPay inequity - average internal raise is 2-5%, but external job moves yield 12-15% increasesRemote Work ImpactAtlantic Canada lost its competitive advantage of lower cost of livingNow competing globally for talent while trying to retain local workforceCompanies need new strategies beyond "better way of life" messagingLightning Round RecommendationsPodcast: Chad and Cheese (HR's most dangerous podcast)Person/Product: Adam Gordon and Poetry (recruiter enablement platform)Superpower: Ability to change and adapt quickly to new technologyConnect with BradLinkedIn: https://www.linkedin.com/in/braddipaolo/Email: [email protected] Resources"Don't Work for Beer" videoPoetry by Adam GordonChad and Cheese podcastHow Music Got Free

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