The Economic Impact of BarcodesIn this episode of DBrief, Louise McGrath speaks with Marcel Sieira, Chief Operating Officer of GS1 Australia, about the critical role of supply chain data standards in today's economy. They discuss the history and importance of barcodes, the significant economic impact of these standards, and real-world applications in various sectors such as retail and healthcare. The conversation also explores future innovations in supply chain standards, barriers to adoption, and common misconceptions about GS1.

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