Pyng, launched on 15 April, is quite a departure from Swiggy’s core food-focused business. The service marketplace, uncharted territory for Swiggy, is offering services of “verified professionals” (think therapists, chartered accountants, and even energy healers). No, it’s not a modified version of Urban Company. At least, not yet. For one, the latter offers standardised services comprising blue collar workers.But why exactly is Swiggy, a company with a market capitalisation of over Rs 80,000 crore, diversifying its business?Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.Listen to the latest episode of Two by Two hereHave a question for The Ken's next event on health, fitness and wellness? Here's your chance to help us shape the conversation: https://theken.typeform.com/to/bZhqWl2g
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