Listen "Tata Motors is leading the cab industry’s EV shift. But it hates the ‘cab car’ tag"
Episode Synopsis
In the first half of this year, from January to June, Tata Motors had 3/4th of the passenger EV market share despite relentless competition from the likes of Mahindra & Mahindra and other newer rivals.Its revenue for FY23 stood at almost $8 billion. The not-so-secret secret behind this success Tata Motors' its Xpres-T EV sedan—the go-to for cab companies and fleet operators that are looking to switch to greener alternatives. Xpres-T could easily to capture the cab market except Tata Motors maybe deliberately downplaying this bit of its success so far. Tune into find out why.Recommended reading:Why $3 billion set aside for India’s EV makers is sitting idle Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.