Just two years ago, quick commerce became all the rage. Now, it's slowly becoming a relic of the pandemic. The biggest names in the business have been tumbling over in the past few months. They've either been shutting down their quick delivery businesses or they're rolling back the number of their dark stores.Meanwhile, Zepto, one of the leading quick delivery platforms that made ten minute deliveries a thing, is among the first in the Indian quick-commerce space that hasn’t had layoffs or store closures in recent times. Nor has it pivoted to new verticals. In fact, its founder Aadit Palicha who spoke to The Ken told us he sees no reason to turn away from delivering groceries in minutes.Tune in.Recommended reading: Zepto is looking for a chairDaybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
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