Over the years, the more health conscious we became, the more cooking oil-markers pushed different variations of words associated with 'health' in their branding. But they've been burying the caveat in the fine print. For example, Adani Wilmar’s refined soybean oil goes by the brand name ‘Fortune Soya Health’ in bold letters on the front of the pack. But if you turn the pouch around, you'll notice at the back, in small tiny letters, it reads: “The word ‘health’ is only a brand name and does not represent the product's true nature.” Tune in to find out how cooking oils brands available in the Indian market have been knowingly misleading consumers and how bad refined oils can be for you health. Recommended reading: Fortune Vivo oil meets its inevitable sticky endDaybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

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