ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "A Definitive Answer to “Should My Brand Be On Substack?”"
Episode Synopsis
Christina Loff is the Head of Lifestyle on the partnerships team at Substack. She also writes her own newsletter called The Dry Down Diaries. We talk to her about recruiting new writers to the platform, not being held to an algorithm, leaning into “founder-led” brand stories (but not every brand should be, or needs to be on the platform), bathhouse readings, and the importance of downloading the app. Hosted on Acast. See acast.com/privacy for more information.
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