A/B testing is dead, but is it?

25/10/2023 31 min Temporada 1 Episodio 2

Listen "A/B testing is dead, but is it? "

Episode Synopsis

1 morning catchy email. This email came from a company called Offerfit. I was so intrigued by this message it dragged me out to a fancy dinner (no complaints there) and i had the added pleasure of meeting Nathaniel.
In today’s episode we are going to talk with Nathaniel, who leads product marketing at Offerfit and understand, is A/B testing really dead?

White paper in Community Bandits here
Outro music by LoFi Rhodes for Intro/Outro 0132