Episode Synopsis "Data for the sake of it, or data for the sake of business value?"

Data is important. Crucial. Critical. We know that. But why? Data doesn’t sit on the balance sheet so what makes it so important? Are we just collecting data because we believe there’s value to it, or is there actual tangible value we can extract – if so, what is that? And how can it be used? In this podcast we look at what makes data so important; what you should be thinking when collecting and managing it; and who is the main benefactor of the information you gather.

Listen "Data for the sake of it, or data for the sake of business value?"

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• What Is Master Data Management?
• Le MDM au service des objectifs ESG et RSE des entreprises
• CDP versus MDM : comment choisir la meilleure solution pour gérer ses données clients ?
• Making Data Human
• Data Transparency: The CMO Perspective, Featuring Forrester
• Water water everywhere but not a drop to drink
• Your analytics are lying to you
• Webinar #2 MDM For Dummies (Spanish)
• Two and a half decades in data management: Will where we’ve come from influence where we go to?
• How to build your data team
• Data for the sake of it, or data for the sake of business value?