📊 How to Use Customer Segmentation to Boost Retention & Growth | DataFuel Podcast🔔 Subscribe for more data-driven business strategies!📢 Are you still relying on marketing personas alone? It’s time to go beyond gut instinct and use data-driven customer segmentation to improve marketing, sales, and retention. In this episode, we cover:✔️ The difference between personas & segmentation✔️ How to segment customers using real data✔️ How segmentation improves retention & engagement⏱️ Chapters00:00 - Introduction: Why Customer Segmentation Matters00:09 - Personas vs. Data-Driven Segmentation00:25 - How SMBs Can Use Quantitative Data for Targeting01:15 - Using Customer Behavior to Define Segments02:04 - Identifying Key Attributes for Segmentation03:30 - How to Clean & Structure Customer Data04:58 - Real-World Segmentation Examples (SaaS & E-commerce)06:22 - How Segmentation Helps Reduce Churn & Boost Retention07:45 - Avoiding Common Segmentation Mistakes09:00 - Final Thoughts: How to Get Started with Segmentation✅ Key Takeaways:✔️ Personas alone aren’t enough—use real customer behavior data to create meaningful segments.✔️ Proper segmentation = better marketing, sales, & retention strategies.✔️ Don’t over-segment—stick to 3-5 key groups for clarity.✔️ Keep segmentation consistent across marketing, sales, & customer success teams.✔️ Regularly update customer segments as behaviors evolve.📢 How do you segment your customers? Comment below!🔔 Subscribe & turn on notifications so you never miss an episode!#CustomerSegmentation #MarketingStrategy #DataDriven #BusinessGrowth #RetentionConnect with us!WebsiteLinkedIn

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